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Students who choose to do a single major need to follow the following course structure in Years 2 and 3

Single major - Management

Year 2

Students must complete and pass all 5 units shown below

MAN2120 Organisational Behaviour
MAN2145 Human Resource Management II
INB2101 Cultural Framework of Business
LAW2120 Management Law II
BES2100 Foundations of Business Leadership

 

Year 3

Students must complete and pass all 3 units shown below

MAN3121 Leadership III
MAN3503 Strategic Management
BES3100 Business Career Development

 

Single major Marketing

Year 2

Students must complete and pass all 4 units shown below

MKT2600 Buyer Behaviour
MKT2601 Marketing Intelligence
MKT2602 Marketing Communication
BES2100 Foundations of Business Leadership

 

Year 3

Students must complete and pass all 5 units shown below

MKT3600 New Product Development
MKT3601 Marketing Strategy
MKT3120 International Marketing
MKT3603 Customer Relationship Marketing
BES3100 Business Career Development

Double major Management and Marketing

Year 2

Students must complete and pass all 8 units shown below

MKT2600 Buyer Behavior
MKT2601 Marketing Intelligence
MKT2602 Marketing Communication
MAN2120 Organization Behavior
MAN2145 Human Resource Management
INB2101 Cultural Framework of Business
LAW2120 Management Law
BES2100 Foundations of Business Leadership

 

Year 3

Students must complete and pass all 8 units shown below

MKT3600 New Product Development
MKT3601 Marketing Strategy
MKT3120 International Marketing
MKT3603 Customer Relationship Marketing
MAN3121 Leadership III
MAN3246 International & Comparative Human Resource Mgmt III
OR
MAN3202 Organisational Studies
MAN3503 Strategic Management III
BES3100 Business Career Development

 IMPORTANT NOTES RE COMPLETION OF THE BACHELOR OF BUSINESS

A Bachelor of Business degree requires 360 credit points (24 units) to graduate. Each unit is worth 15 credit points.

The maximum number of Diploma and Year 2 units an ACBT student can use for advanced standing when commencing Year 3 is 16.  This may mean students who have been granted exemptions from previous study may not be able to use all these exemptions towards their degree.

Single major students will be required to complete and pass eight (8) Year 3 units to be eligible for the award of the Bachelor of Business.

UNIT DESCRIPTIONS

Full unit outlines for Year 2 and Year 3 units are available from the ECU website – http://handbook.ecu.edu.au/ECUCourseSearch.asp